In 2023, a group of leading employers met with Mayor Michelle Wu at City Hall to explore strategies for attracting and retaining talent throughout greater Boston. That meeting marked the beginning of a collaborative employer-driven initiative to promote the Boston of today. CEOs from a wide range of industries, along with the Mayor, the Governor's Secretary of Economic Affairs, the Greater Boston Chamber, and Mass Business Roundtable have participated in this effort.
A new narrative, logo and branding about why people choose to live and work in Boston was developed following extensive outreach and research including: survey of 900+ employees from across industries, focus groups with HR recruiters, interviews with 60+ CEOs across Massachusetts. Our goal is to have the branding: YOU CAN'T BEAT BOSTON used extensively, and our hope is that it will be embraced in much the same way the I LOVE NY is synonymous with NY.
From marketing to healthcare to finance and everything in between, Boston offers a wide range of career paths across various fields.
One city with the most prestigious healthcare systems and education.
A walkable city with reliable public safety.
Iconic sports teams with adrenaline and pride that you can feel in the air.
Any cuisine and every culture you can imagine, all in one city.
You have to come see it to believe it.
We needed to put the feeling of Boston into words. The sense of pride during the Boston Marathon, the rush of adrenaline during a Celtics game, the excitement when the ice finally defrosts from the Charles, the spark of possibility when innovation is at your fingertips. We decided that the best way to convey these feelings was through music. So, we went to the best music school in the country, Berklee School of Music, in search of our city’s soundtrack. We partnered with Berklee to do a contest with the next generation of Bostonians to make a new soundtrack that captures our city’s spirit.
Represent the city of champions with iconic You Can't Beat Boston merch.
To celebrate You Can't Beat Boston, we partnered with Harpoon Brewery to give people a taste of our campaign.Literally. This beer pairs perfectly with a 70° day on the Esplanade and is available at Fenway, TD Garden, and Harpoon Brewery Seaport. Make sure to try the new You Can't Beat Boston beer today.Make sure to try the new You Can't Beat Boston beer today!
Currently available at:
TD Garden
Fenway Park
Harpoon Brewery Seaport
If you have any questions / inquiries about this new beer, please contact us here.
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